URLs are the foundation of the web. Many aspects of usability and search engine crawling and ranking focus on URLs. In this post, Barry Adams explains some of the elements that make URLs so important and why you shouldn’t ignore good URLs for your website.
The value of optimised URLs goes beyond just SEO. In this article Barry Adams shows how you can apply IA to design perfect URLs for your website’s content.
SEO now plays a critical role for any company wishing to rebrand with the new identity needing to be reflected in the keywords it wants to rank for.