What’s the new scope of modern search expectation? What’s the new ‘www.’? What better way to investigate than by reviewing the most open of questions posed by modern search users – the Ws – queries beginning with where, what, when, why and who.
Looking at non-seo’s when they search will give you great insights into how ‘real people’ use the web and how you should really optimise.
Marketers sometimes can think ‘people’ are stupid. But instead it is the marketers themselves who are not understanding the user perspective.
This post was originally posted by Lisa Myers on Searchcowboys I’m fascinated by search marketing, both paid and organic and […]