In some cases it is highly underestimated: the power of paid search. A remark you often hear is “who actually clicks on those links?? I don’t!”. Still there is a huge amount of clicks, and money, going around in paid search. It is successful, no doubt about that.
But what about the future? Will it remain successful? And who should we be with, Google? Bing? Or maybe somebody else? Kissmetrics took a good look at the future of paid search.