Instagram is hot – there’s no denying it. This relatively new social network has taken all picture snapping lovers by storm. Here are 6 brands that are absolutely winning at Instagram, I’ve included some comments with each to inspire you.
GoPro – 4.2m followers
These makers of tiny HD cameras developed a great following. Their photos are vibrant, unique and breathtaking.
Tips: GoPro are experts at community building. They use each channel for this as they know their product evangelists are at the core of their marketing success. [tweet] Get your community involved, invite your followers to submit photos and share the best, while crediting them.[/tweet]
General Electric – 175k followers
GE’s Instagram account is geek’s paradise. Every photo features interesting facts about history of science, science itself or just bizarre photos of their employees in their labs.
Nearly two kilometers below the ocean’s surface, 81-ton #machines are at work. This #GE subsea ‘Christmas Tree’, controls the flow of oil and gas from undersea wells and requires serious engineering to withstand at least 20 years working amidst the harsh ocean conditions. Unlike its namesake, it’s not green and definitely not alive, but the variety of valves, spools, fittings and hardware provides a crude resemblance to a decorated tree. Photo captured by @seenewphoto on the factory floor of the Statoil Melkøya facility in #Hammerfest, #Norway.
Tips: Instagram is not just about the photo. Tailor the descriptions and photos to the audience.
[tweet]Some photos need a little help to tell the full story. Use that description field to your advantage.[/tweet]
Taylor Made – 135k followers
I love the mix of golf course photos and product shots. There’s something for every golf enthusiast.
Tips: Have fun with your account once in a while. Not every photo has to a perfectly filtered shot.
Use the videos feature to show a little bit of ‘behind the scene’s footage that brings ‘personal and social’ back into social media.
Burberry – 2.5m followers
Obviously fashion is where Instagram thrives, but Burberry put a spin on it. They add a lovely local London touch to their photos and I love them for that.
Tips: Expand your arsenal to different parts of your brand. Burberry is not just about fashion – it’s mainly about it’s London heritage. Embrace other elements of your brand.
Lego – 384k followers
Lego has to constantly evolve. As an old school brand that nearly faced extinction they are staying on top of all new social networks. Running innovative campaigns across these is crucial to their success.
Tips: Use instagram as another medium to popularise your content on. Don’t treat it as a separate channel, but as an extension of your reach and brand.
Look Human – 24k followers
That’s a niche one – a t-shirt company from the states who crack me up with everyone one of their designs.
Tips: Timely product launches – or update/campaign executions can result in great success. That’s how you can get out of your usual circles and attract new audience. Embeded photo is a great example of a little newsjacking.
Whatever your brand is or the accounts you manage, I hope you found something helpful among these tips and examples.
If there is a brand that’s killing it on Instagram, that could teach us a lesson or two, please post it in the comments.