Search Engine Strategies is everywhere. Well, at least they are where they need to be: the major cities in the world. With London and Berlin leading the way in Europe a Search Engine Strategies event in Amsterdam is a natural next step. Last year SES went to the Dutch capital for the first time. This year they return with a more international program.
Both the events in Berlin and Amsterdam are primarily focussed on the local markets, which means most of the sessions are in the native language of the country, in this case Dutch. This year however the organization, who asked Joost de Valk to do the programming, found a couple of very interesting international speakers to join the creme de la creme of the Dutch market.
The show will be opened by Bill Hunt who will talk about Search 3.0, the future of search. The session will have an interesting angle on what we can expect from search engines and search marketing in the future.
After that is time for the news & search panel where Brent Payne, the SEO Director of the Tribune and Julian Sambles, Head of “Audience development” at the Daily Telegraph take the stage to talk to Bas van den Beld (yes, me), about optimizing for news and the relevance of news and SEO.
Other international elements are Dixon Jones, who will be doing a linkbuilding session and the closing talk by whom other than the VP of Incisive Media himself Mike Grehan.
The show however is not just about the international speakers. Far from. There are many Dutch speakers coming on stage who will have a very interesting story to tell. Lisa Dijkstra and Eduard Blacquière will give us an insight into how the Dutch search market is doing and David Brinks and Ramon Eijkemans are planning a very interesting session on SEO copywriting called “mythbusting & takeaways”. The SEO site clinic, with a Google guy Fili Wiese in it, will as ever be interesting and another interesting session will be the perspectives given on in House SEO.
All in all it promises to be a very interesting day tomorrow. We will off course be there so be sure to follow us on our Twitter account and look out for posts here!