The top 10 international Pay Per Click Industry News from November 11 to 25, 2022, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (Europe’s Largest PPC Only event).
#1 Using PMax only for shopping ads or on all channels?
Very interesting post in which Andrew Lolk suggests when might be convenient to limit PMax to only shopping ads and how to do it
https://savvyrevenue.com/blog/shopping-ads-performance-max/
#2 First real data from Meta’s Advantage+ Shopping Campaings
Lize Keefer (Tinuiti) shared some data showing interesting performances for Meta’s new fully automated shopping campaign type
https://tinuiti.com/blog/paid-social/introducing-meta-advantage-shopping-campaign-5-best-practices-from-tinutis-marketing-experts/
#3 2022 Updated Search Ads Benchmarks
Kristen McCormick (WordStream/Localiq) explains the most interesting updates in search ads market evolution (spoiler: CPL increases & CR decreases, the rest is stable)
https://www.wordstream.com/blog/ws/2022/11/10/search-advertising-benchmarks
#4 Are device specific campaigns still an option?
Jonathan Kagan describes how and when device specific campaigns might still be useful to advertisers
https://searchengineland.com/device-specific-ppc-why-it-still-matters-389554
#5 Q4 trends across Google, Meta & Amazon
Andy Taylor (Tinuiti) shared YoY comparative reports showing the possible evolution of the paid search secrot in the last part of 2022
https://tinuiti.com/blog/amazon/halfway-there-q4-trends-across-google-meta-and-amazon-so-far/
#6 Doing competitive research with ad insights
Ilya Cherepakhin shows how to run a competitors’ ad analysis using Google’s new ad insights feature
https://www.searchenginejournal.com/google-new-ad-insights-tips-competitive-ad-research/470236/
#7 When pulling back Facebook Ads may be an option
Jon Loomer explains why it could be wiser to avoid join the highest peaks of this year’s shopping turmoil
https://www.jonloomer.com/should-you-pull-back-your-facebook-ads-this-holiday-season/
#7 Linkedin Document Ads Mini-guide
Eric Jones shows all the features of this ad type and suggests some interesting applications
https://b2linked.com/blog/what-are-linkedin-document-ads/
#9 Bypassing big brands bidding up your keywords
Navah Hopkins explains some best practices to limit the negative influence of big players game on keyword bidding
https://www.searchenginejournal.com/big-brands-bidding-your-terms/470824/
#10 Avoid common mistakes done during recessions
Laura Schiele shows which very common errors should be avoided when running marketing campaigns during an economic recession
https://searchengineland.com/marketing-recession-common-mistakes-389542
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/VVhAifKUxJY
May the ROI be with you 🙂
Gianpaolo Lorusso
ADworld Experience founder
