When building or optimizing a website you have to keep in mind you need to do things so the website can be found in search engines pretty well. Therefore you have to ‘obey’ to the rules of Google. And since Google sends its bots around to find what site is relevant it might be a good idea to consider ‘what would the Google Bot do?’ when optimizing a site.
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Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.
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