White Paper: A Guide to Monitoring Your Brand Online

White Paper: A Guide to Monitoring Your Brand Online

10th March 2014

Brand Monitoring is a strategy that allows you to track all mentions of a company name, product or service that has been added to any online resource.

With the continuous rise in the number of forums, review sites, blogs and social networks it is now more important than ever for you to protect and monitor your brand name online.

Title of the White Paper:

A Guide to Monitoring Your Brand Online 

Written by:

This white paper is written by Samantha Noble, Digital Marketing Director at Koozai, a Digital Marketing Agency based in Southampton and London and event and brand manager on State of Digital and part of the editorial team.

Samantha has worked within the marketing industry for nine years, five of which have been in search marketing and has worked a lot in the branding part of online marketing.


The white paper has been created by Koozai, a digital marketing agency in the UK.

State of Digital approved: Yes

Summary of the White Paper:

Brand monitoring is one of the most important everyday tasks all companies should be doing. The internet is continuing to grow at an extremely fast rate and the number of sites out there that allow people to share their thoughts on a company, product or service are growing even faster. If you are not monitoring mentions of your brand currently, you are very much in the dark and could be in for a nasty shock a little later down the line.

This whitepaper has been created to provide you with a detailed guide on how to effectively monitor your brand online.

The whitepaper looks at different topics: What is Brand Monitoring, Trademark Infringement, the importance of brand monitoring, what and how to monitor, dealing with positive and negative mentions, protecting your brand and tools, both free and paid.

Preview samples of the White Paper:

Brand-Monitoring-Guide-frontcontents-brand-monitoring-whitepaper Snippet-brand-monitoring-guide-1

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Written By
Bas van den Beld is an award winning Digital Marketing consultant, trainer and speaker. He is the founder of State of Digital and helps companies develop solid marketing strategies.
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